England Hockey, the governing body for field hockey in England, has consistently focused on enhancing the spectator experience at their events. Recognising that the atmosphere in the stands is vital for both motivating players and keeping fans engaged in this fast-paced sport, they partnered with Lami Sports and Events to develop a unique fan engagement item. In response, we designed and produced multifunctional fan clappers that not only add to the excitement during games but also serve as autograph keepsakes and 'GOAL' signs, enriching the overall fan experience.

Lami Sport successfully executed this project within just 10 days, delivering the fan engagement items on time and fully prepared for the events. The impact was immediately evident:

- **Enhanced Atmosphere:** The consistent noise from the clappers infused the stadium with a vibrant and energetic atmosphere, felt by both players and spectators. Players reported a heightened sense of motivation and support from the crowd, especially during high-pressure moments.

- **Increased Fan Participation:** The clappers proved to be an easy and fun way for fans, particularly those new to the sport or younger audiences, to engage in the game. They served as an icebreaker, encouraging even the less vocal fans to join in, fostering a more inclusive and lively fan experience.

- **Positive Stakeholder Feedback:** Feedback from fans, players and sponsors was overwhelmingly positive. Sponsors valued the increased visibility and engagement that the clappers provided, while fans enjoyed being part of a unified cheering section, enhancing their overall experience.

- **Brand Visibility:** The clappers offered a unique branding opportunity for sponsors. With their logos prominently displayed throughout the stadium and in media coverage, sponsor messages received enhanced visibility, contributing to a stronger brand presence.